The Advertising Awards ceremony took place during the 11th EL Congress in Šibenik, Croatia (June 4-7, 2023 ) and continued the tradition of the Awards, designed to acknowledge and promote best practices in lottery advertising. Best responsible gaming commercial: Loterie Romande : Even when you really like something, you have to set limits (2022).Best sports betting commercial: OPAP S.A.Best (online) instant game commercial: ONCE : The Cleopatra scratch card is trendy! (2022).Best draw-based game commercial: Nederlandse Loterij : Don’t wait for luck to happen (2022).Best corporate campaign commercial: Camelot UK Lotteries Ltd. ![]() This year’s Advertising Awards celebrated the best lottery commercials across five categories including a new one on responsible gaming.
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